Join us August 15 for our in-person event, “Unifying Social Strategies: How to Bridge the Gap Between Paid and Organic Social Media.” Our expert panel will kick off at 6pm at Social Hall in Tempe.
This event will delve into the dynamic relationship between paid and organic social media strategies, offering a comprehensive exploration of how to create a harmonious and effective social media presence.
Attendees can expect to:
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Understand the Integration: Learn how to seamlessly integrate paid and organic social media efforts to maximize reach and engagement.
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Explore Best Practices: Discover best practices for creating content that performs well in both paid and organic contexts.
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Analyze Case Studies: Review case studies of successful campaigns that effectively bridged the gap between paid and organic strategies.
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Engage with Experts: Participate in a lively discussion with industry leaders who have successfully navigated the complexities of social media marketing.
Don’t miss this opportunity to gain valuable insights and practical strategies to enhance your social media marketing efforts. Mark your calendars for an evening of learning and networking at Social Hall.
About the speakers:
Moderator:
Keegan Brown, CEO and Co-Founder, Megethos: Keegan Brown is the CEO and co-founder of Megethos, a leading paid media agency known for its innovative data-driven solutions. As a Visiting Professor of Analytics at Arizona State University, Keegan prepares the next generation of data-driven marketers. With extensive experience in paid search, paid social, analytics, and conversion rate optimization, Keegan is a respected thought leader in digital marketing.
Panelists:
Andrew Ketterer, Director of Social Media & Content, O.H. Partners: Andrew Ketterer has a decade of experience in social media and content, working on both brand and agency sides. At O.H. Partners, he leads social media strategy, content planning, development, and execution. Previously, he led digital content efforts for USA Hockey, including major national championships and Olympic team coverage.
Adam Feller, Manager of Paid Media Services, Megethos: Adam Feller is the Manager of Paid Media Services at Megethos, specializing in paid search, paid social, and data analytics. He is passionate about personal growth in paid media and is dedicated to supporting his team and building valuable connections.
Katie Brevoort, Associate Director, Agital: Katie Brevoort has worked in social media for the home industry, gaming, and food & beverage sectors. She focuses on driving website traffic and creating meaningful brand-audience connections. Katie's career began at the University of Arizona and includes work for Postino WineCafé, Arizona Lottery, and Gila River Hotels & Casinos.
Lauren Garstecki, Managing Director, Aker Ink PR & Marketing: Lauren Garstecki is a leader and digital strategist at Aker Ink. She develops marketing programs that drive results and has a deep understanding of digital trends, enabling her to quickly identify new opportunities for growth, awareness and greater ROI. Working with organizations from startup to Fortune 500, Lauren excels in identifying growth opportunities and leveraging digital tools to achieve client success.
