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How to Maximize a Customer Data Platform for Omnichannel Success

  • 19 Sep 2024
  • 12:00 PM - 1:00 PM
  • Virtual

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Join our next live virtual event on September 19 at 12pm to explore the vital role of Customer Data Platforms (CDPs) in modern marketing. Janet A. Jaiswal, VP of Marketing at Blueshift, will guide us through how CDPs unify data from various sources, enabling AI-driven insights for personalized campaigns, better customer retention, and optimized marketing ROI. Discover where CDPs fit best compared to other data storage options, and learn how to integrate them into your existing marketing tech.

Attendees can expect to: 

  • Understand what CDPs are and their core functionality.

  • Learn the difference between CDPs and other data storage options.

  • Discover how to integrate CDPs with your current marketing stack.

  • Gain insights on using AI and machine learning within CDPs.

  • Get practical strategies to enhance personalization and campaign effectiveness.

About the Speaker: 

Janet A. Jaiswal, Global VP of Marketing, Blueshift: Janet Jaiswal is the Global VP of Marketing at Blueshift, where she leads efforts to help brands automate and personalize engagement across all marketing channels using AI-driven technology. With over 20 years of experience in senior marketing roles at companies like eBay, PayPal, and IBM Tealeaf, Janet is a recognized leader in the field. She has been honored as a Top 101 B2B Marketing Influencer by CMO Huddles, a FINITE Top 30 SaaS Marketer, and one of Drift's Top 14 Marketers to Watch. Janet holds a bachelor’s degree from UC Berkeley and an MBA from Carnegie Mellon's Tepper School of Business.
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