Podcasting has matured—from a niche content format into a high-intent, high-impact advertising channel that marketers and agencies can no longer afford to overlook. But even as adoption grows, key misconceptions remain. Is podcast advertising only for big brands? Can it really scale? And what role does measurement play in a space known for host-read intimacy?
Join us for a live virtual session on September 18 at 12 PM with Gus Chapdelaine, Vice President of Sales and Talent Development at iHeartMedia Phoenix, as he breaks down how podcasting has evolved into a powerful, data-driven tool for marketers at every level. You’ll learn how to approach podcast strategy the right way—blending creative authenticity with precise targeting—and how to educate clients on its value in a crowded media mix.
Gus will share real-world insights from leading teams at the No. 1 podcast publisher in the U.S., highlighting how local and enterprise brands alike can unlock scalable success in this rapidly growing channel.
What You’ll Learn:
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Why podcasting is no longer experimental—and how marketers can use it as a secret weapon
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How measurement and scale have evolved (and why they’re now strengths, not gaps)
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Why today’s podcast ads offer the reach of traditional audio + the precision of digital
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How to buy podcast ads programmatically, beyond just show-specific placements
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Why agencies and marketers who educate clients on podcasting now will win trust long-term
About the Speaker
Gus Chapdelaine, Vice President of Sales and Talent Development at iHeartMedia Phoenix
Gus Chapdelaine leads sales strategy and talent development at iHeartMedia Phoenix, supporting enterprise, multi-market, and local advertising efforts across audio and digital. With 15+ years of experience, he specializes in helping brands navigate the evolving podcast and audio space to drive measurable growth.
When he’s not coaching teams or building media strategies, Gus is a proud dad of two toddlers, a lifelong Cubs and Bears fan, and a guitar enthusiast with a soft spot for fishing (even if the fish don’t always cooperate).
All event attendees will receive a $25 Grubhub gift card to enjoy lunch during the event!
