AI-driven recommendation systems power the content we consume—from newsfeeds to emails—but what happens when personalization becomes too predictable? In a world where algorithms constantly optimize for relevance, marketers risk trapping audiences in digital echo chambers, reducing engagement and discovery.
Join us for a live virtual session with Paul Christmann, Chief Innovation Officer at rasa.io, as he unpacks how to reintroduce strategic randomness into AI-powered personalization. You'll learn how to design for serendipity—creating smarter, more human experiences that drive curiosity, uncover hidden interests, and deepen user engagement.
Paul will share real-world strategies that combine AI algorithms with behavioral insights to transform static email campaigns into dynamic, evolving journeys that keep your audience clicking.
What You’ll Learn:
About the Speaker
Paul Christmann, Chief Innovation Officer at rasa.io
Paul Christmann is an accomplished technology leader and mathematician with over 30 years of experience building high-performance software products and engineering teams. As the Chief Innovation Officer at rasa.io, he leads the development of AI-powered email newsletter solutions, overseeing a serverless architecture on AWS that delivers over 25 million personalized emails each month.
Paul began his career designing algorithms for aircraft maintenance scheduling and has since applied his expertise across industries—from oil and gas to travel and digital marketing. He’s led platform transformations, built and scaled teams, and championed innovation at both the product and process level. In addition to his work at rasa.io, Paul teaches strategic business integration at Tulane University, sharing his insights on SaaS growth, entrepreneurship, and data-driven decision-making with future business leaders.
All event attendees will receive a $25 Grubhub gift card to enjoy lunch during the event!
