Join AZIMA & Wild Apricot Event Website Copy:
As AI continues to evolve, it’s not only revolutionizing creativity but also the way marketers approach problem-solving and strategy. The challenge is no longer whether to use AI, but how to harness it effectively while maintaining human insight at the core. AI is lifting the floor of creativity, but is it also lowering the ceiling? How do we leverage AI as a tool for inspiration rather than just automation?
Join us for a live virtual event on Thursday, April 17 at 12:00 PM featuring Carolyn Murphy, GM, Americas of Springboards—an AI platform designed to turbocharge creativity while keeping human insight at the core. With extensive experience in data-driven marketing, Carolyn will explore how AI can be intentionally used to elevate creativity rather than stifle it. She will discuss how AI should never be the final answer but a spark for new ideas, and how agencies can integrate AI without diminishing the role of human expertise.
What You’ll Learn:
AI as a creative partner – How to use AI for inspiration, not just automation.
AI in agencies – How teams can integrate AI without displacing jobs.
Overcoming creative blocks – Using AI to enhance ideation and jumpstart projects.
Collaboration in a digital world – How AI can improve teamwork across remote teams.
Future-proofing talent – The importance of upskilling and adapting to AI-driven workflows.
Changing client perspectives – How to position AI as an enabler rather than a shortcut.
Springboards vs. other AI tools – What makes Springboards different from ChatGPT and other AI platforms.
About the Speaker
Carolyn Murphy, GM, Americas of Springboards
Carolyn Murphy leads the Americas division at Springboards, a cutting-edge AI platform designed to inspire creativity while maintaining human insight at its core. With over 15 years of experience in marketing technology, she previously spearheaded WARC’s expansion in the Americas and has shared her insights at major industry events, including ANA, ARF, and LIONS. A Boston College alum and startup veteran, she has also held leadership roles at Buddy Media, Salesforce, and Olapic, excelling at the intersection of creativity, strategy, and business impact.
All event attendees will receive a $25 Grubhub gift card to enjoy lunch during the virtual event.
