As AI becomes an indispensable tool for marketers, the question is no longer about adoption but about the strategic implementation of this transformative technology. AI is reshaping how messages are crafted, sparking creativity, and driving strategic decisions. Yet, with this vast potential comes significant legal risks and compliance challenges. As new AI-focused regulations rapidly emerge, marketers must understand their legal responsibilities to protect themselves, their organizations, and their clients.
Join us for a live virtual event on Thursday, March 20 at 12pm with industry expert and attorney Samantha Rothaus, Partner at Davis+Gilbert’s Advertising + Marketing Practice Group. She will unpack the legal complexities surrounding generative AI in advertising, reference recent case studies, highlight potential risks, and provide actionable strategies for compliance. Attendees will gain a comprehensive understanding of how to navigate the legal challenges of AI while innovating with confidence.
What You’ll Learn:
Navigating Intellectual Property & Consumer Protection Laws: Understand the legal implications of using generative AI in advertising and marketing.
Current Legal Landscape: Get an overview of key lawsuits challenging the legality of popular generative AI platforms.
State Regulations & Compliance: Learn about newly emerging state laws and regulations affecting the use of generative AI.
Contractual Considerations: Discover best practices for negotiating contracts that account for the use of generative AI technologies.
About the Speaker
Samantha Rothaus, Partner, Davis+Gilbert’s Advertising + Marketing Practice Group
Samantha Rothaus is a Partner in Davis+Gilbert’s Advertising + Marketing Practice Group, where she advises marketing and communication agencies and brands on innovative promotion strategies. She plays a crucial role in the early stages of creative campaigns, video productions, consumer promotions, live activations, and digital experiences. As a leading member of Davis+Gilbert’s AI Task Force, Samantha frequently counsels clients on leveraging emerging technologies, including Generative AI, while ensuring compliance with evolving legal standards.
All event attendees will receive a $25 Grubhub gift card to enjoy lunch during the virtual event.
