Join us virtually September 15 at 12pm to learn why influencer marketing is a must for driving ROI in 2022 and beyond.
We’ll take a look at the history of influencers dating back in 2014 to better understand the growth and evolution of what the industry is today. After establishing the landscape, we’ll look at the consumer journey, why they value influencers and the role influencers play in their lives. Further, we’ll take a deep dive into the role of influencers vs. branded content in the wake of today’s social movements and how brands can integrate with the right influencers and measure ROI to drive success.
Attendees will take away:
A better understanding of why and how influencers work
An overview of the historical and current influencer landscapes
How to measure influencer activations
How to identify which influencers match their brands and speak to their audiences
Insights into where the industry is going (Lives, NFTs, etc.)
We will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event.
About the speaker:
