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Live Podcast: Mayhem to Measurement, Taking Your Analytics to the Next Level in 2019

  • 17 Jan 2019
  • 6:00 PM - 8:00 PM
  • Kerr Cultural Center, 6110 N. Scottsdale Road, Scottsdale, AZ 85253


(depends on selected options)

Base fee:
  • Must present student ID at registration desk.

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Thank you for registering! Event details provided below.

Live Podcast: Mayhem to Measurement
Taking Your Analytics to the Next Level in 2019

Join AZIMA for a live podcast event with the guys from the analytics podcast, Mayhem to Measurement! As an audience member, you will get to join podcasters Chris Book and Chris Sietsma for an episode on next-level analytics trends that will elevate your success in 2019.

Podcast attendees will be able to employ the following 5 things into their 2019 analytics strategy:

  • Filling reporting gaps: completing the Analyze-Report-Decide-Implement continuum with better tools and refined process
  • How to assess one's own analytics program: measurement house-cleaning for your unique house
  • All about attribution: tools selection and customer journey storytelling approaches
  • Strides toward machine learning: is the world really ready for this?
  • Team structure and analytics division of labor

Plus, by attending the event, you will also get some key podcasting pointers about the content creation considerations for this podcast, what “run of show” actually looks like, finding the rhythm and comfort of the podcasting format, and technical implications of podcasting such as hardware & software selection.

About the Podcast

Analyzing data is hard enough, but when you factor in all of the tools and the constantly changing technology, it can seem impossible to tackle. Never fear. The Metrics Agency team is here with a weekly podcast called Mayhem to Measurement that will keep you in the know and provide you with an endless supply of tips and tricks to improve your analytics prowess. The best part? It’s all delivered in the same plain English that marketers, and their clients, know and love.

Event Location

Kerr Cultural Center
6110 N. Scottsdale Road
Scottsdale, AZ 85253 
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