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Get Engaged! (No ring required!)

  • 15 Feb 2018
  • 6:00 PM - 8:00 PM
  • McFate Brewing Company, 1312 N. Scottsdale Road, Scottsdale AZ 85257


(depends on selected options)

Base fee:
  • Must present student ID at registration desk.

Registration is closed

Thank you for registering! Event details provided below. 

Let's Get Engaged: no ring required!
How Real Time Data Drives Engagement

Engagement is the strongest indicator of what's working and what's not. With platforms like Facebook cracking down on content that does not authentically engage people, understanding what really drives results is more pressing that ever. 

Join us from  6 - 8 pm, Thursday, February 15 as we welcome Nani Saffer, VP of Account Management at Netbase, an enterprise analytics company that provides brands and agencies with a detailed view of what people say about online brands, products, campaigns and the competition. 

Who will enjoy this event?

Marketing Professionals (any level) will learn what metrics merit focus when it comes to content performance, sentiment and audience analysis.

Community Mangers will learn strategies for content ideation, timing of posts and tracking.

Business Owners will get tips on how to leverage social media as a means of free/low cost advertising.

Strategists (any level) will learn best practices for supporting clients with social strategies and crisis monitoring. We will also cover how social data should be used to inform new business pitches. 

About the Speaker

Nani Saffer graduated with a degree in technical management. In the early days of her digital marketing career, she helped launch many flagship command centers, including Gatorade's control room. She currently manages a team of account managers at Netbase, Inc. 

Nani specializes in helping companies use online insights to help shape digital strategies, curate target content calendars and track the impact of these efforts. In her three years with Netbase, she's played a pivotal role in global ad campaigns, crises management, Super Bowl commercials and industry reporting. 

Event Location

We're trying something new! February's event will be held at McFate Brewing Company!

McFate Brewing Company

1312 N Scottsdale Rd.,

Scottsdale, AZ 85257

If you experience any problems or issues in the registration process, please contact Thank you.

Please try to register by noon on the day of the event to ensure a name badge will be available upon your arrival.

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