Relevance and timeliness are key in successful media strategies. Utilizing the massive amounts of consumer data available to place effective media is made even more powerful with intelligent, real-time optimization. Combining artificial intelligence and data science to improve the efficiency of that automation is the “secret weapon” leading brands are using to drive results.
The Reality:
Digital Media Buying/Trading can be both strategic and redundant.
Moving forward, Media Buying roles will shift towards being leaders in shaping the strategy of connecting the infrastructure around a sound data strategy paired with media.
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Your Takeaways from this Presentation will include:
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