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  • From PERSONA to PERSONAL: The Potential of Proximity Engagements

From PERSONA to PERSONAL: The Potential of Proximity Engagements

  • 15 Jun 2017
  • 6:00 PM - 8:00 PM
  • Hilton Scottsdale Resort

Registration

(depends on selected options)

Base fee:
  • Day-of registration only. Show receipt at the door.
  • If you have attended an event in the past, you're a member.
  • Must present student ID at registration desk.

Registration is closed

Why Proximity Marketing?

By 2018, companies that excel at personalization will outsell the ones that don’t by 20% according to research from Gartner. Furthermore, Forrester predicts that by 2020, customer experience will be more important than price when it comes to purchasing and retention habits.

As marketers, it will be critical to create compelling and authentically personal experiences in order to attract and retain customers. In order to accomplish that, brands will have to go far beyond the metrics measured today. Key insights and an understanding of each customer’s specific desires, behaviors and motivations will be essential if companies are going to survive and thrive in this new world of expected relevancy.

Join us on Thursday, June 15 from 6:00 – 8:00 pm as Roger Hurni of LighthousePE uncovers the proximity marketing opportunities that are ripe for the taking.

What You’ll Take Away:

  • Strategies for creating the deeper level of connection and relevancy consumers are seeking
  • An in-depth understanding of how geo-fences and beacons work in areas besides marketing
  • How to best apply proximity marketing principles to your business or clients’ businesses
  • Third party validation of how businesses are embracing this engagement technology.

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If you experience any problems or issues in the registration process, please contact richard@backseatmktg.com. Thank you.

Please try to register by noon on the day of the event to ensure a name badge will be available upon your arrival.


Event Refund Policy

Notice of cancelation 72 hours prior to event – Full refund
Notice of cancelation 48 hours prior to event – 50% refund

*Cancelations made less than 48 hours prior to the event will not receive a refund. Please note that we are a non-profit professional group and we have to guarantee your seat with our event vendor 48 hours before the event. Which means if you don't show, we still have to pay for you.

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