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  • The Pentagon of Effective Digital Lead Developemnt

The Pentagon of Effective Digital Lead Developemnt

  • 18 May 2017
  • 6:00 PM - 8:00 PM
  • Hilton Scottsdale Resort

Registration

(depends on selected options)

Base fee:
  • Day-of registration only. Show receipt at the door.
  • If you have attended an event in the past, you're a member.
  • Must present student ID at registration desk.

Registration is closed

Is your digital lead generation machine everything it could be? It’s time to take it to the next level. This is about mastering digital lead development. Join AZIMA and Mark O’Brien and Lauren Siler of Newfangled as we take a deep dive into optimizing and uncovering hidden opportunities within the five critical areas of digital lead development to ensure they work interdependently to generate the best results. We will explore optimization opportunities including:

  • Marketing automation beyond email
  • CRM
  • Web site
  • Content strategy
  • Contact strategy

What this Presentation will provide:

  • An easy-to-use tool for assessing your current digital lead generation and setting annual goals
  • A plan for how to better approach content strategy, which is the backbone of the system.
  • An in-depth understanding of the Marketing Automation and CRM functions that are critical to success.

Who this Presentation is for:

  • Digital and Content strategists
  • Copywriters
  • Creative and Web site designers
  • Digital marketers

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If you experience any problems or issues in the registration process, please contact richard@backseatmktg.com. Thank you.

Please try to register by noon on the day of the event to ensure a name badge will be available upon your arrival.


Event Refund Policy

Notice of cancelation 72 hours prior to event – Full refund
Notice of cancelation 48 hours prior to event – 50% refund

*Cancelations made less than 48 hours prior to the event will not receive a refund. Please note that we are a non-profit professional group and we have to guarantee your seat with our event vendor 48 hours before the event. Which means if you don't show, we still have to pay for you.

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