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Dissecting Social Media Success and Failure: Panel Discussion

  • 26 Jan 2017
  • 6:00 PM - 8:00 PM
  • Hilton Scottsdale Resort

Registration

(depends on selected options)

Base fee:
  • Day-of registration only. Show receipt at the door.
  • If you have attended an event in the past, you're a member.
  • Must present student ID at registration desk.
Registration is closed

How do you define social media success in 2017? Strong brand communities, consistent engagement and content that doesn’t get lost in the clutter are common goals. But, how do you achieve those goals in the face of constantly evolving algorithms, an almost entirely pay-to-play ecosystem and new platforms hitting the scene regularly. To help make sure you’re on track for success amidst today’s challenging social media landscape, we’re bringing together a panel of experts to share what’s worked, what hasn’t, and to answer all of your social questions.

Join us Thursday, January 26 for a panel discussion on how to navigate the ever-changing world of social media and thrive in a time where content and community mean everything to brands and businesses.

 During the panel discussion you will gain valuable insight into:

  • Which social media strategies to continue, and which to ditch in 2017
  • How to find balance and maintain relevancy in an “always on” content economy
  • Where the experts see social media going in the future
  • How to develop your paid strategy with any budget
  • Social KPI’s that really matter


If you experience any problems or issues in the registration process, please contact richard@backseatmktg.com. Thank you.

Please try to register by 5pm the day before the event to ensure a name badge will be available upon your arrival.

Event Refund Policy

Notice of cancelation 72 hours prior to event – Full refund
Notice of cancelation 48 hours prior to event – 50% refund

*Cancelations made less than 48 hours prior to the event will not receive a refund. Please note that we are a non-profit professional group and we have to guarantee your seat with our event vendor 48 hours before the event. Which means if you don't show, we still have to pay for you.

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