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The VOODOO of the 5 Star Review

  • 21 Jul 2016
  • 6:00 PM - 8:00 PM
  • Hilton Scottsdale Resort


(depends on selected options)

Base fee:
  • Day-of registration only. Show receipt at the door.
  • If you have attended an event in the past, you're a member.
  • Must present student ID at registration desk.

Registration is closed

Online reviews. They can make or break your business, yet you have such little control over them. Or do you? A thorough understanding of reviews and the way Google Maps employs them in local searches can have a dramatic effect on the digital visibility of your business. Reviews play a huge role in conversions and social marketing, but their power to expand your Google relevance may be even greater.

Join AZIMA on Thursday, July 21st as “Professor Maps” himself, Mike Blumenthal, educator, blogger and North America’s foremost expert on local search, unravels the mysteries of customer reviews, Google Maps, local SEO, and the tactics that can put your business squarely on the digital map. Here’s what you’ll take away:

  • Why digital feedback is so important to your business
  • What a business needs to do to earn positive reviews
  • How Google uses reviews in determining relevance
  • Strategies and tactics to heighten your Google Maps profile

This is an ideal learning and networking opportunity for business owners, agency professionals, marketing consultants and any marketing decision makers who want to master local search marketing.

If you experience any problems or issues in the registration process, please contact Thank you.

Please try to register by 5pm the day before the event to ensure a name badge will be available upon your arrival.

Event Refund Policy

Notice of cancelation 72 hours prior to event – Full refund
Notice of cancelation 48 hours prior to event – 50% refund

*Cancelations made less than 48 hours prior to the event will not receive a refund. Please note that we are a non-profit professional group and we have to guarantee your seat with our event vendor 48 hours before the event. Which means if you don't show, we still have to pay for you.

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