Building your brand’s online presence is crucial for the advancement of your business. Nobody knows this better than Fender’s Senior Vice President of Global Marketing, Richard McDonald. Fender revolutionized an industry's direction with regard to online marketing to consumers, while at the same time maintaining its sales only to retailers. Yes, it is possible to dominate an industry without going direct-to-consumer … but that is all about to change.
Please note, any additional registrations above your allotted membership (Corporate 3-seat, 5-seat) will be charged the full price at the door.
Please try to register by 5pm the day before the event to ensure a name badge will be preprinted upon your arrival.