Futurists talk of a 'singularity' when everything is connected into a single, conscious network that is smarter than its parts. Smartphones and other mobile devices are already making this a reality for consumers, which means new questions for marketers: Will branded content play the same role, are there limits to how much consumers want us to know about them, and do we need to redefine the very substance of our conversations? Baskin will provide answers, based in part on research conducted exclusively for this AZIMA presentation.
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