Performance Targeting: How Display Advertising has Search-like Results

Nielsen reports that search captures 4 percent of users' total time spent, while the other 96 percent is spent actively consuming content across the web. This presents a huge opportunity for savvy performance marketers to leverage advanced targeting options through display. Search campaigns excel at delivering conversions and have a set of attributes that deliver exceptional advertising returns. Why not for display, too?

Marketing experts, agencies and industry experts alike will learn:

• ·      Which phenomenal display opportunities await search marketers
• ·      When to leverage advanced targeting options through display
• ·      Why real time bidding (RTB) is a catalyst for massive display growth and performance
• ·      How you can grow your footprint and return, by leveraging advanced technologies that complement existing search programs.

About the speaker:

Scott Linzer is the Head of Search Agency Development at Quantcast and is charged with educating search marketers and their agencies about the evolution of real-time bidding platforms and how they can be complements to search.