Brian Massey is the founder of Conversion Sciences and author of the new book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist.™ He is a national speaker and writes for The Conversion Scientist, Search Engine Land and ClickZ. On September 10th, Brian will share his unexpected formulas that can you can apply to your websites to increase performance, which he has implemented for others to create high-converting websites for businesses of all shapes and sizes.