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An Event in conjunction with PMACC (Phoenix Marketing, Advertising, and Communications Collective) a joint event with other marketing associations including AMA, BMA, PRSA, AIGA, and the Phoenix Ad Club.
Current link strategies rely on an approach pioneered by public relations. In recent years, Google has refined their algorithms to provide a better user experience for the consumer. Those sites that better address the needs of users simply rank better. We all know that the Penguin update eradicated easy link-building tactics of the past. This means that natural editorial links – from high-traffic, respected websites – are the currency of valued and effective inbound strategies.
In this session, we explore how we best EARN these coveted editorial links, and the outreach that effective link building requires. We’ll also discuss current organic search best practices and how they fit hand-in-glove with communications strategy.
