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Let's Get Engaged: no ring required! How Real Time Data Drives Engagement
Engagement is the strongest indicator of what's working and what's not. With platforms like Facebook cracking down on content that does not authentically engage people, understanding what really drives results is more pressing that ever.
Join us from 6 - 8 pm, Thursday, February 15 as we welcome Nani Saffer, VP of Account Management at Netbase, an enterprise analytics company that provides brands and agencies with a detailed view of what people say about online brands, products, campaigns and the competition.
Who will enjoy this event?
Marketing Professionals (any level) will learn what metrics merit focus when it comes to content performance, sentiment and audience analysis.
About the Speaker
Nani Saffer graduated with a degree in technical management. In the early days of her digital marketing career, she helped launch many flagship command centers, including Gatorade's control room. She currently manages a team of account managers at Netbase, Inc.
Nani specializes in helping companies use online insights to help shape digital strategies, curate target content calendars and track the impact of these efforts. In her three years with Netbase, she's played a pivotal role in global ad campaigns, crises management, Super Bowl commercials and industry reporting.
Event Location
We're trying something new! February's event will be held at McFate Brewing Company!
McFate Brewing Company
1312 N Scottsdale Rd.,
Scottsdale, AZ 85257
Please try to register by noon on the day of the event to ensure a name badge will be available upon your arrival.