Media Made Smater: AI + Data Science

Relevance and timeliness are key in successful media strategies. Utilizing the massive amounts of consumer data available to place effective media is made even more powerful with intelligent, real-time optimization. Combining artificial intelligence and data science to improve the efficiency of that automation is the “secret weapon” leading brands are using to drive results.

The Reality:

Digital Media Buying/Trading can be both strategic and redundant.

• AI + Data Science automates the redundancy and allows constant optimization

 Moving forward, Media Buying roles will shift towards being leaders in shaping the strategy of connecting the infrastructure around a sound data strategy paired with media.

 The majority of the people are anonymous (due to cookie wiping)

• How do we address this? How do we react?

Your Takeaways from this Presentation will include:

• New thought process around audience optimization
• Practical uses of machine learning
• A plan to address anonymous users
• Best practices for measuring campaign success
• The future roles of digital media professionals (e.g. planners, buyers, etc.)

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If you experience any problems or issues in the registration process, please contact richard@backseatmktg.com. Thank you.

Please try to register by noon on the day of the event to ensure a name badge will be available upon your arrival.