Technology has leveled the communications playing field. Brands no longer dominate mass media, because the masses are the media. Smart companies have evolved from promoters of stuff to publishers of meaningful content. And the really smart ones use the irresistibility of solid storytelling to be heard in our noisy world and move people to action. Isn’t it ironic that technological advancements have provided us all with a global voice, and yet it is the ancient and proven power of storytelling that still connects us to one another? So why aren’t more businesses using story to their advantage? You can, and I’ll show you how.
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