Today’s media environment is rife with accusations of “fake news.” It is an age where anybody, even those without credentials, can publish anything they want. To further complicate things, ads are bought by computer programs and are not carefully placed with specific publishers. Media and brands are willing to push boundaries to gain an audience, and the lines between editorial and paid advertising have become blurred. But placement matters for your brand, right? This panel discussion will explore how we launch integrated campaigns and the impact of WHERE those campaigns run on brands’ reputations.
Join us on Thursday, November 16 from 6:00 – 8:00 pm as we welcome six astounding speakers highlight various areas of discipline and then lean into an exciting discussion moderated by Jonathan Salem Baskin. Mr. Baskin has written 7 books and 250+ essays. He has led a global collaborative solely focused on helping established businesses get value from communicating about innovation at Arcadia Communications Lab. He is a regular contributor to Forbes and Advertising Age, and has 30+ years of leadership experience in marketing and communications.
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