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Upcoming events

    • 21 Jun 2018
    • 6:00 PM - 8:00 PM
    • The Newton, 300 W Camelback Rd, Phoenix, AZ 85013
    Register

    Thank you for registering! Event details provided below.

    An Event in conjunction with PMACC (Phoenix Marketing, Advertising, and Communications Collective) a joint event with other marketing associations including AMA, BMA, PRSA, AIGA, and the Phoenix Ad Club.

    Current link strategies rely on an approach pioneered by public relations. In recent years, Google has refined their algorithms to provide a better user experience for the consumer. Those sites that better address the needs of users simply rank better. We all know that the Penguin update eradicated easy link-building tactics of the past. This means that natural editorial links – from high-traffic, respected websites – are the currency of valued and effective inbound strategies.

    In this session, we explore how we best EARN these coveted editorial links, and the outreach that effective link building requires. We’ll also discuss current organic search best practices and how they fit hand-in-glove with communications strategy.


Event Refund Policy

Notice of cancelation 72 hours prior to event – Full refund
Notice of cancelation 48 hours prior to event – 50% refund

*Cancelations made less than 48 hours prior to the event will not receive a refund. Please note that we are a non-profit professional group and we have to guarantee your seat with our event vendor 48 hours before the event. Which means if you don't show, we still have to pay for you.

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