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An Insider Look at Fender Music's Interactive Marketing Powerhouse

  • 17 Apr 2014
  • 6:00 PM - 8:00 PM
  • Hilton Scottsdale Resort


  • Day-of registration only. Show receipt at the door.
  • Must present student ID at registration desk.

Registration is closed

Building your brand’s online presence is crucial for the advancement of your business. Nobody knows this better than Fender’s Senior Vice President of Global Marketing, Richard McDonald. Fender revolutionized an industry's direction with regard to online marketing to consumers, while at the same time maintaining its sales only to retailers. Yes, it is possible to dominate an industry without going direct-to-consumer … but that is all about to change.

In this session:
  • • Business executives will learn about the transition of a global consumer brand from wholesale manufacturer to direct-to-consumer online retailer
  • • Interactive marketers will learn about how one company utilizes the lifestyle surrounding its brand to target consumers and continually build its online presence.
  • • Agency account teams will see what an in-house marketing and creative group looks for when considering agencies for large projects and events
  • • PR and social media professionals will gain insights into leveraging the narrative of historic brands with an extremely diverse consumer base

Please note, any additional registrations above your allotted membership (Corporate 3-seat, 5-seat) will be charged the full price at the door.

If you experience any problems or issues in the registration process, please contact us with the names and company names of the people you are trying to register. Thank you.

Please try to register by 5pm the day before the event to ensure a name badge will be preprinted upon your arrival.

Event Refund Policy

Notice of cancelation 72 hours prior to event – Full refund
Notice of cancelation 48 hours prior to event – 50% refund

*Cancelations made less than 48 hours prior to the event will not receive a refund. Please note that we are a non-profit professional group and we have to guarantee your seat with our event vendor 48 hours before the event. Which means if you don't show, we still have to pay for you.

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