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  • Performance Targeting: How Display Advertising has Search-like Results

Performance Targeting: How Display Advertising has Search-like Results

  • 18 Oct 2012
  • 6:00 PM
  • Hilton Scottsdale Resort

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  • Day-of registration only. Show receipt at the door.
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Nielsen reports that search captures 4 percent of users' total time spent, while the other 96 percent is spent actively consuming content across the web. This presents a huge opportunity for savvy performance marketers to leverage advanced targeting options through display. Search campaigns excel at delivering conversions and have a set of attributes that deliver exceptional advertising returns. Why not for display, too?

Marketing experts, agencies and industry experts alike will learn:

  • ·      Which phenomenal display opportunities await search marketers
  • ·      When to leverage advanced targeting options through display
  • ·      Why real time bidding (RTB) is a catalyst for massive display growth and performance
  • ·      How you can grow your footprint and return, by leveraging advanced technologies that complement existing search programs.

About the speaker:

Scott Linzer is the Head of Search Agency Development at Quantcast and is charged with educating search marketers and their agencies about the evolution of real-time bidding platforms and how they can be complements to search.



Event Refund Policy

Notice of cancelation 72 hours prior to event – Full refund
Notice of cancelation 48 hours prior to event – 50% refund

*Cancelations made less than 48 hours prior to the event will not receive a refund. Please note that we are a non-profit professional group and we have to guarantee your seat with our event vendor 48 hours before the event. Which means if you don't show, we still have to pay for you.

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