What happens when you combine Facebook, YouTube, LinkedIn and display network targeting together? You get channels that help you target the "whole customer,” in addition to a powerful grid of attributes that allow you to define them. Take control of this grid with the help of Marty Weintraub, CEO of aimClear, to gain amazing PPC strategies and tactics, plus explore one of the most comprehensive "persona" modeling concepts on earth to help you identify, target and reach your audience segments.