Connecting with the Consumers of Tomorrow: Leveraging TikTok

Please join AZIMA as we hear from a TikTok Brand Partnerships Manager on how best to create content and specific ad product offerings from the popular social platform.

• We will also discuss audience segmentation and targeting for advertisers
• Use of TikTok for non-profits, as well as best practices for organic content will be reviewed
• Our speaker will also share case studies for consumer audiences

More than 40% of TikTok users in the United States earn $100,000+, annually, which may surprise some advertisers. From October 2019 to March 2020, the video-sharing social networking app TikTok saw a significant increase in monthly user engagement. In October of 2019, U.S. visitors spent an average of 442.9 minutes per month on the social video platform. By March of 2020, the average monthly minutes per visitor increased to 858 minutes, an increase of 415.1 minutes from October to March.

About the Speaker:

Maggie Hoffman is a Brand Partnerships Manager based in San Francisco where she partners with Retail and QSR advertisers. As a Partnerships Manager, she focuses on helping brand and agency clients meaningfully engage with the TikTok community. Prior to joining TikTok, she developed advertising partnerships at Vevo.

Due to COVID-19, we are going to make it a Zoom event! We will send everyone that registers a Grubhub gift card for you to order lunch in advance of the panel discussion.