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  • Integration Wins - Presentations and Panel Discussion

Integration Wins - Presentations and Panel Discussion

  • 16 Nov 2017
  • 6:00 PM - 8:00 PM
  • Hilton Scottsdale Resort

Registration

(depends on selected options)

Base fee:
  • Must present student ID at registration desk.

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Today’s media environment is rife with accusations of “fake news.” It is an age where anybody, even those without credentials, can publish anything they want. To further complicate things, ads are bought by computer programs and are not carefully placed with specific publishers. Media and brands are willing to push boundaries to gain an audience, and the lines between editorial and paid advertising have become blurred. But placement matters for your brand, right? This panel discussion will explore how we launch integrated campaigns and the impact of WHERE those campaigns run on brands’ reputations. 

Join us on Thursday, November 16 from 6:00 – 8:00 pm as we welcome six astounding speakers highlight various areas of discipline and then lean into an exciting discussion moderated by Jonathan Salem Baskin. Mr. Baskin has written 7 books and 250+ essays. He has led a global collaborative solely focused on helping established businesses get value from communicating about innovation at Arcadia Communications Lab. He is a regular contributor to Forbes and Advertising Age, and has 30+ years of leadership experience in marketing and communications.


If you experience any problems or issues in the registration process, please contact  jcoolidge@lavidge.com. Thank you.

Please try to register by noon on the day of the event to ensure a name badge will be available upon your arrival.


Event Refund Policy

Notice of cancelation 72 hours prior to event – Full refund
Notice of cancelation 48 hours prior to event – 50% refund

*Cancelations made less than 48 hours prior to the event will not receive a refund. Please note that we are a non-profit professional group and we have to guarantee your seat with our event vendor 48 hours before the event. Which means if you don't show, we still have to pay for you.

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