• Home
  • INFLUENCER MARKETING: Big Brands Love Influencers. Should You?

INFLUENCER MARKETING: Big Brands Love Influencers. Should You?

  • 16 Feb 2017
  • 6:00 PM - 8:00 PM
  • Hilton Scottsdale Resort

Registration

(depends on selected options)

Base fee:
  • Day-of registration only. Show receipt at the door.
  • If you have attended an event in the past, you're a member.
  • Must present student ID at registration desk.

Registration is closed

The digital ad landscape is becoming more and more complex while the audiences brands are trying to reach are becoming more and more distant. In this session, we’ll explore trends in influencer marketing and native advertising and the reason brands are shifting their strategy to reengage their target audiences in a new way that delivers deeper and lasting relationships.

Join us Thursday, February 16 as Tyler Farnsworth, Managing Director of August United provides an in depth look at how influencer marketing and native advertising can be leveraged to impact brand loyalty and consumer behavior.

During this presentation you will gain valuable insight into:

  • “Influencer Marketing 101” (What is influencer marketing, what isn’t influencer marketing, keywords, definitions)
  • How to get started on influencer marketing
  • $100M in free R&D – learn from the costly mistakes big brands have already made
  • How to combine native advertising with influencer marketing
  • Understanding which metrics really matter


If you experience any problems or issues in the registration process, please contact richard@backseatmktg.com. Thank you.

Please try to register by noon on the day of the event to ensure a name badge will be available upon your arrival.


Event Refund Policy

Notice of cancelation 72 hours prior to event – Full refund
Notice of cancelation 48 hours prior to event – 50% refund

*Cancelations made less than 48 hours prior to the event will not receive a refund. Please note that we are a non-profit professional group and we have to guarantee your seat with our event vendor 48 hours before the event. Which means if you don't show, we still have to pay for you.

Powered by Wild Apricot Membership Software