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Augmented & Virtual Reality: The Next Frontier of Interactive Marketing

  • 17 Nov 2016
  • 6:00 PM - 8:00 PM
  • Hilton Scottsdale Resort

Registration

(depends on selected options)

Base fee:
  • Day-of registration only. Show receipt at the door.
  • If you have attended an event in the past, you're a member.
  • Must present student ID at registration desk.

Registration is closed
“VRtually There,” is the innovative program launched by the USA Today Network - a launch pad for telling the nation’s stories in the growing medium of VR. In October, USA Today announced the launch of the first weekly virtual reality news show in partnership with YouTube and premiere launch sponsor Toyota.


Program segments are produced by journalists across the country and are an extension of the Network’s pioneering work in VR.  The executive producer of the show is multi-Emmy winning producer (and National Geographic Alum) David Hamlin.


Kevin Gentzel, USA Today Network’s Chief Revenue Officer will come to Phoenix to discuss the incredible opportunities VR presents to advertisers. He’ll highlight the “cubemercial,” industry-leading VR advertising that works within the program and how advertising standards are being set for VR.


The first 75 attendees to arrive will receive a free pair of VR goggles!


If you experience any problems or issues in the registration process, please contact richard@backseatmktg.com. Thank you.

Please try to register by 5pm the day before the event to ensure a name badge will be available upon your arrival.


Event Refund Policy

Notice of cancelation 72 hours prior to event – Full refund
Notice of cancelation 48 hours prior to event – 50% refund

*Cancelations made less than 48 hours prior to the event will not receive a refund. Please note that we are a non-profit professional group and we have to guarantee your seat with our event vendor 48 hours before the event. Which means if you don't show, we still have to pay for you.

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