Marketers on the client-side and within agencies habitually spend valuable time on drafting, designing, developing, refining and presenting marketing reports and dashboards. How can we make sure that we are telling a meaningful story and that the audience for our reports see value in our measurement efforts? Chris Sietsema of Teach to Fish Digital will discuss how to build a solid foundation for reporting accuracy, efficiency and substance.
Chris Sietsema is a digital marketing consultant in Phoenix. Chris owns Teach to Fish Digital, a consultancy committed to helping its clients make sense of marketing data.
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