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Campaign and Marketing Program Reporting: Aliging Output to Business Objectives

  • 20 Oct 2016
  • 6:00 PM - 8:00 PM
  • Hilton Scottsdale Resort


(depends on selected options)

Base fee:
  • Day-of registration only. Show receipt at the door.
  • If you have attended an event in the past, you're a member.
  • Must present student ID at registration desk.

Registration is closed

Marketers on the client-side and within agencies habitually spend valuable time on drafting, designing, developing, refining and presenting marketing reports and dashboards. How can we make sure that we are telling a meaningful story and that the audience for our reports see value in our measurement efforts? Chris Sietsema of Teach to Fish Digital will discuss how to build a solid foundation for reporting accuracy, efficiency and substance.

Chris Sietsema is a digital marketing consultant in Phoenix. Chris owns Teach to Fish Digital, a consultancy committed to helping its clients make sense of marketing data.

If you experience any problems or issues in the registration process, please contact Thank you.

Please try to register by 5pm the day before the event to ensure a name badge will be available upon your arrival.

Event Refund Policy

Notice of cancelation 72 hours prior to event – Full refund
Notice of cancelation 48 hours prior to event – 50% refund

*Cancelations made less than 48 hours prior to the event will not receive a refund. Please note that we are a non-profit professional group and we have to guarantee your seat with our event vendor 48 hours before the event. Which means if you don't show, we still have to pay for you.

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